Kim Kardashian is identified for reinvention, and which is accurately what she’s doing—this time with her natural beauty brand name.
Right after shuttering KKW Magnificence and KKW Fragrance past year, Kardashian officially declared her re-entry into the company with SKKN BY KIM, a refillable nine-piece skincare line launching June 21.
“What commenced as a psoriasis analysis turned the catalyst for my journey of skincare discoveries, inspiring me to understand additional about my pores and skin and how to treatment for it,” Kardashian reported in a press release. “Operating with some of the top rated dermatologists and estheticians around the yrs has supplied me the remarkable prospect to study from their expertise—and I knew I had to share my learnings.”
As for the product or service lineup, Kardashian is being real to herself, telling Attract, “I didn’t want to start with three or four merchandise like it was recommended [to me] at the starting since that’s not my skin-care schedule. That is not sensible for me.”
The initial goods in the line include things like:
- a cleanser (($43/$37 refill)
- toner ($45/$38 refill)
- exfoliator ($55/$47 refill)
- hyaluronic acid serum ($90/$77 refill)
- vitamin C8 serum ($90/$77 refill)
- face cream ($85/$72 refill)
- eye cream ($75/$64 refill)
- vitamin C oil drops ($95/$81 refill)
- hydrating night time oil ($95/$81 refill)
In the press release, Kardashian extra that the products are “Fueled by decades of collected insights” and that “SKKN BY KIM’s science-backed formulation perform alongside one another to reactivate skin’s interior potential and encourage self-assurance.” They’ll be marketed direct-to-client at skknbykim.com beginning June 21 at 9 AM PT / 12 PM ET.
The name—a reference to Kardashian’s initials, it would appear—is now garnering some backlash on social media for its similarity to Lori Harvey’s line, SKN By Lori Harvey.
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Kardashian has yet to tackle the name similarities (nor has Harvey). So considerably, she’s merely shared about her pleasure for SKKN BY KIM, tweeting, “I made this line so that everybody can feel confident in their pores and skin, and I cannot wait to ultimately be in a position to share it with you!”
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