The founder of a luxurious PR agency which represented Jamie Oliver and Richard Branson has turned her consideration to producing natural and organic toddler skincare products – getting to be the initially Australian child brand name promote out at London section store, Harrods.
Kirsty Gow-Gates, who lives in Sydney, Australia, ran Exposure PR for 12 a long time prior to curating a four-piece selection of skincare specifically for toddlers and grown ups with delicate and eczema-prone skin beneath the title Lullaby.
Projected to reach a substantial 7 figure operate price by 2023, business enterprise is booming for Lullaby, which can be identified on the web or in David Jones, The Legendary, Westfield Immediate and Infant Village – or internationally at Harrods.
‘As we are Australia’s only luxury skincare model for babies and youngsters, we have been extremely selective about what merchants we have preferred to associate with,’ Kirsty told FEMAIL.
Kirsty Gow-Gates, who life in Sydney, Australia, ran Publicity PR for 12 yrs right before curating a 4-piece variety of skincare specially for infants and adults with delicate and eczema-vulnerable skin beneath the name Lullaby
Projected to achieve a large 7 figure run amount by 2023, organization is booming for Lullaby, which can now be found on the web or in David Jones, The Iconic, Westfield Direct and Little one Village – or internationally at Harrods
‘I have always liked Harrods and as it is deemed the most high quality and luxurious office shop in the planet, it was my amount one particular alternative when we determined we wished to increase into worldwide markets.’
She sent the section keep samples of her goods, which consists of a $34 physique clean, $42 lotion, $39.99 nappy cream and $47 50+ sunscreen.
Within just a pair of months they put an purchase for the total Lullaby selection and luxury present sets.
Kirsty was ‘over the moon’ with the consequence and even happier to understand that Lullaby is the only newborn sunscreen stocked at Harrods.
It truly is also their most preferred solution over-all, with a lightweight, hydrating formulation crammed with higher excellent Aloe Vera and Vitamin E.
‘It is an ultra-mild product or service that is quickly absorbing and easy to implement. It is not oily or greasy, so it functions superbly on women’s faces much too as a primer below makeup,’ Kirsty stated.
Kirsty was ‘over the moon’ with the consequence and even happier to understand that Lullaby is the only child sunscreen stocked at Harrods
And there is a lot much more to arrive in the sunscreen room with the model looking to launch a ‘Pregnancy and Mums’ vary that incorporates a new SPF sunscreen for the confront, a C/Elaborate Pigmentation Product and a Vitamin Enhance Primer
‘We have also a short while ago partnered with Qantas and Singapore Airways to be their sunscreen of alternative for their loyal associates by way of their intercontinental awards plan.’
And there is a lot a lot more to appear in the sunscreen house with the manufacturer hunting to start a ‘Pregnancy and Mums’ selection that incorporates a new SPF sunscreen for the face, a C/Intricate Pigmentation Cream and a Vitamin Increase Primer.
Lullaby is also launching a new 50+ for Delicate Skins in Oct – a products that the full family can use.
Kirsty’s passion for the little one skincare room came about whilst she was expecting with her initial boy or girl and was browsing for a mild, risk-free and successful products that both seemed and smelled divine.
‘It was a substantial eye opener for me to find out how complicated it was to uncover luxurious, organic and efficient skincare for very little ones,’ she stated.
‘I learned loved ones and child skincare makes had been however working with the exact questionable substances, performing with the identical massive contract producers who haven’t modified their formulations in decades.
Kirsty’s enthusiasm for the infant skincare house arrived about although she was pregnant with her initial boy or girl and was looking for a light, harmless and successful product or service that equally seemed and smelt divine
‘I could not understand why the most valuable relatives member whose pores and skin is categorically described as the most vulnerable, was not capable to have the gains of significant excellent, risk-free and modern skincare products and solutions.’
She felt as nevertheless there were being a good deal of other mothers and mums-to-be who would love the exact same thought and so established to function on formulating a brand households could trust.
‘I begun operating carefully with a phenomenal skin doctor and skin health pro in 2017 to formulate the core products that every family members requirements for their child,’ she mentioned.
The principal big difference that sets Lullaby aside is that their goods are built up of in excess of 80 for each cent natural and organic Aloe Vera, as opposed to remaining basically h2o-primarily based like other skincare brand names.
Aloe Vera is an superb resource of Vitamin C and antioxidants. It soothes, heals, safeguards, and nourishes delicate pores and skin.
The principal variance that sets Lullaby apart is that their goods are made up of in excess of 80 for each cent natural and organic Aloe Vera, as opposed to becoming basically water-primarily based like other skincare brands
‘We use the substantial-excellent Aloe Vera gel as opposed to the artificial Aloe Vera powder commonly located in most skincare models,’ Kirsty reported.
‘Our merchandise are also 100 for each cent Australian produced. This is a large reward as we know precisely where our elements come from and that just about every batch that is manufactured is dependable.’
Lullaby consumers are continuously raving about the texture, scent and efficacy of the products, with numerous tests out the sunscreen on on their own in the recent European summer period.
‘Honestly the ideal sunscreen. We’ve all been applying it non-cease,’ mentioned one pleased purchaser.
‘A staple in my kids’ bathroom. Clear, attractive and smells so very good,’ explained yet another.